The BOSTON POPS FIREWORKS SPECTACULAR, in its 37th year, is the orchestra's annual free outdoor Fourth of July concert and is sponsored by Liberty Mutual Group, one of America’s leading insurers, offering auto, home and life insurance for individuals and families, and a variety of insurance products and services for businesses. New for 2010, the entire concert will be broadcast in HD (high definition), courtesy of Liberty Mutual Group. In addition, the final 20 minutes of the broadcast, featuring the spectacular fireworks display, will be presented commercial free by Liberty Mutual Group.