Advertise in the Program Book

TWDAdvertising Rates
Summer 2017 season (8 weeks of BSO Shed concerts July and August; chamber concerts begin late June) 

Download Tanglewood Advertising Rates/Space Sizes (PDF)

Rates effective January 1, 2017

FOUR COLOR
Guaranteed Positioning: 15% premium
Full Page
Full Season: $12,650
Half Season (4 Weeks): $6,025
Weekly: $1,850 

1/2 Page
Full Season: $6,590
Half Season (4 Weeks): $4,225
Weekly: $1,130

BLACK AND WHITE
Full Season
Full Page: $8,500
2/3 Page: $6,650
1/2 Page: $5,975
1/3 Page: $4,400
1/6 Page: $3,000 

Half season (4 Weeks)
Full Page: $6,025
2/3 Page: $4,940
1/2 Page: $4,225
1/3 Page: $3,270
1/6 Page: $2,370

Weekly
Full Page: $1,850
2/3 Page: $1,230
1/2 Page: $1,130
1/3 Page: $1,080
1/6 Page: $750


SPACE SIZES

FULL PAGE (BLEED)
Width: 6.5" (trimmed) / 6.75" (bleed) / 6" (live area)
Height: 9.5" (trimmed) / 9.75" (bleed) / 9" (live area)

FULL PAGE (NON-BLEED)
Width: 5.875" Height: 8.75"

2/3 Page
Width: 4.875" Height: 5"

1/2 Page
Width: 4.875" Height: 3.75"

1/3 Horizontal
Width: 4.875" Height: 2.5"

1/3 Vertical
Width: 2.375" Height: 5"

Specifications for a color spread are available upon request.
Ads not meeting specific size requirements will be reduced or enlarged as necessary or will have a border added or changed at the discretion of the publisher. Extensive work done to any ad in making it conform to the sizes listed will be billed back to the advertiser at cost.


CLOSING DATES

Deadline for material: May 19, 2017

Space reservations: May 12, 2017, or one month prior to first insertion

Program books are printed weekly during the season.

AGENCY COMMISSION:
15% agency commission to recognized agencies.

No cash discount.

CIRCULATION:
2017 Tanglewood season: 200,000


Production Information

In-position files as print-quality pdf, Quark, or InDesign files only, Mac platform, 300 dpi image resolution. Unless a pdf, please supply all supporting files including logos and fonts.

Four-color:
Please supply approved color proof.

Black-and-white:

Please supply approved paper proof. Convert all color in logos, type, artwork, etc., to grayscale.

Send insertion orders and ads on discs to

Eric Lange
Lange Media Sales
1344 Main Street
Waltham, MA 02451
781-642-0400
erklange@aim.com

Send ads electronically to

Eleanor McGourty
BSO Publications Office
emcgourty@bso.org

Neither the Boston Symphony Orchestra nor its vendors will be responsible for errors in work done by us on ads that are not in camera-ready condition when submitted for publication.

Pre-publication proofs of ad copy cannot be provided. It is the responsibility of the advertiser and/or the agency to proofread all copy submitted for publication.

Acceptance of any advertisement is contingent upon its compatibility with the format and editorial content of the Boston Symphony Orchestra's programs. The Boston Symphony Orchestra reserves the right to reject any advertisement that is deemed inappropriate in content or appearance.

Unauthorized use of trademarks or corporate names belonging to, or used by, the Boston Symphony Orchestra, Inc., is prohibited. The Boston Symphony Orchestra will reject any advertisement that uses our names or trademarks without authorization.

No inserts accepted

Printing by offset