Larry “Cha-Chi” Loprete
Born and raised in Cambridge, Massachusetts, Larry "Cha-Chi" Loprete's love for music began on February 9th 1964, the day The Beatles performed for the first time in the U.S. on The Ed Sullivan Show. For many who witnessed it, the Beatles stirred up a passion for creativity and possibility and for Cha-Chi, it soon evolved into a lifelong love of radio.
In 1981, Cha-Chi fulfilled what he describes as his "ultimate dream" - he began his radio career at Boston's biggest rock radio station: WBCN 104.1 FM -The Rock of Boston. Starting humbly as a WBCN "Listener-Line" volunteer answering the station's request line, with hard work and determination, he was soon hired as Assistant Promotion Director for WBCN.
His expansive knowledge and love of The Beatles became clearly evident to his peers at WBCN and this passion paid off in the mid 1980's when Cha-Chi was granted the extraordinary opportunity to have an air shift on WBCN as host of a new program called "Get Back to the Beatles". Still working his love for radio, in addition to `the Beatles, he was promoted again - this time to the much coveted position of Promotion Director for WBCN.
In 2001, new stripes were added when Cha-Chi was appointed to Marketing Director at WZLX 100.7FM, Boston's Classic Rock, in addition to WBCN. When WBCN closed its doors in August 2009 and became 98.5 The Sports Hub, Cha-Chi assumed the role of Marketing Director, overseeing promotions and marketing for the radio station. Unwavering in his determination to bring the best radio has to offer, Cha-Chi was nominated an unprecedented six times for Promotion/Marketing Director of the Year by Billboard Magazine and won twice.
In 2005, Cha-Chi became the host of "Breakfast with the Beatles" on WZLX airing Sunday mornings at 8:00am and continues to both gain and entertain Beatles fans, both young and young at heart, each week.
With new media frontiers to be explored and expanded, Cha-Chi has also been tapped to host a new CBS Radio podcast titled "Get Back To The Beatles" and will soon be found on CBS's content line-up www.Play.it .
Through the years, Cha-Chi has interviewed Paul, George and Ringo on multiple occasions as well as many other significant "Beatle people" in the close-knit Beatles circle - George Martin, Yoko Ono, Julian Lennon, Cynthia Lennon, Pattie Boyd-Harrison and Pete Best among them.
Cha-Chi's extensive knowledge of The Beatles, both as a band and individually, and his significant collection of Beatles' memorabilia, is well known in the greater Boston area. He is often regarded as Boston's Beatles historian and keeper of the flame.
This November, Cha-Chi will be celebrating his 34th year at CBS Radio/Boston. He credits his success to that night in February 1964 when The Beatles changed the world and changed him.